{"id":10578,"date":"2022-01-19T14:53:00","date_gmt":"2022-01-19T14:53:00","guid":{"rendered":"https:\/\/epidata.net\/?p=10578"},"modified":"2023-10-03T14:41:50","modified_gmt":"2023-10-03T14:41:50","slug":"on-diversity-reloaded","status":"publish","type":"post","link":"https:\/\/backup.epidata.net\/pb\/english-on-diversity-reloaded\/","title":{"rendered":"(Espa\u00f1ol) A prop\u00f3sito de la diversidad 2.0"},"content":{"rendered":"

Esta p\u00e1gina est\u00e1 dispon\u00edvel em Espa\u00f1ol<\/a> y English<\/a>.<\/p>[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\u00bfCu\u00e1ntas veces hemos escuchado la <\/span>dicotom\u00eda entre <\/b>blando <\/i><\/b>y <\/b>duro<\/i><\/b>?<\/b><\/span> Habilidades blandas vs habilidades duras, poder blando vs poder duro, e incluso, en ingl\u00e9s, <\/span>software <\/span><\/i>vs<\/span> hardware<\/span><\/i>. En Epidata nos preguntamos si es posible hablar de <\/span>diversidad blanda <\/span><\/i>y <\/span>diversidad dura<\/span><\/i>. Veamos qu\u00e9 entendemos por esto.<\/span><\/span><\/p>\n

Diversidad blanda vs diversidad dura<\/h2>\n

A finales de noviembre de 2021, publicamos <\/span>A prop\u00f3sito de la diversidad<\/span><\/i><\/a>,<\/span><\/i> un breve art\u00edculo sobre lo que podr\u00eda definirse como <\/span>diversidad blanda<\/span><\/i><\/span>. Nuestro principal argumento era que, en un mundo amenazado por problemas transnacionales, s\u00f3lo a trav\u00e9s de una<\/span> <\/span>acci\u00f3n coordinada<\/span> <\/b>podr\u00edan alcanzarse soluciones satisfactorias. Tambi\u00e9n argumentamos, en este art\u00edculo, que este mismo razonamiento pod\u00eda extrapolarse a la din\u00e1mica interna de una empresa. De esta manera, <\/span>un equipo diverso ser\u00eda una ventaja en un entorno multifac\u00e9tico e imprevisible<\/b>:<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”\u201cLa diversidad cultural, adem\u00e1s de ser una pieza clave para conocer m\u00e1s de una historia y para construir un mundo \u201ctolerablemente bueno\u201d, es algo imprescindible para mejorar la performance profesional; no es accidental que un equipo variopinto (y una gesti\u00f3n que lo defienda y apoye) llegue a mejores soluciones, sea m\u00e1s vers\u00e1til y con mejor capacidad de adaptaci\u00f3n\u201d.” name=”(Epidata, 2021).”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Adem\u00e1s, en <\/span>A prop\u00f3sito de la diversidad<\/span><\/i><\/a>, citamos <\/span>The Mix That Matters <\/span><\/i>(BCG, 2017). Este breve informe sostiene que<\/span>: \u201cLa relaci\u00f3n positiva entre la diversidad en la gesti\u00f3n y la innovaci\u00f3n es estad\u00edsticamente significativa, lo que significa que las empresas con mayores niveles de diversidad obtienen m\u00e1s ingresos de los nuevos productos y servicios\u201d. En otras palabras, la <\/span><\/span>diversidad conlleva la innovaci\u00f3n al crear un entorno que permite expresar ideas diferentes y originales<\/b>.<\/span><\/span><\/p>\n

\u00bfPero hay <\/span>argumentos m\u00e1s estad\u00edsticos<\/b>,<\/span><\/span> de \u201cnaturaleza m\u00e1s dura\u201d,<\/span> para fallar a favor <\/b>de la diversidad? Seg\u00fan el <\/span>Instituto<\/b> para la Integraci\u00f3n de Am\u00e9rica Latina y el Caribe <\/b><\/span>(INTAL), que es un organismo del <\/span><\/span>Banco Interamericano de Desarrollo <\/b><\/span>(BID)<\/span> que se centra en los sectores de Integraci\u00f3n y Comercio del Banco, <\/span><\/span>las<\/b> empresas m\u00e1s diversas tienden a superar a las menos diversas en rentabilidad<\/b><\/span>:<\/span> \u201cEl an\u00e1lisis de 2019 encuentra que las empresas en el cuartil superior de diversidad de g\u00e9nero en los equipos ejecutivos ten\u00edan un 25% m\u00e1s de probabilidades de tener una rentabilidad superior a la media que las empresas en el cuarto cuartil, frente al 21% en 2017 y el 15% en 2014\u201d (INTAL, 2021). Echemos un vistazo a la Figura1:<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\"\"<\/p>\n

Figura 1: Diversidad en los equipos directivos. Fuente: adaptado de INTAL, 2021.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Adem\u00e1s, <\/span>McKinsey & Company<\/b><\/span>, uno de los principales asesores y consejeros de muchas de las empresas e instituciones m\u00e1s influyentes del mundo, descubri\u00f3 que:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”`{`…`}` cuanto mayor es la representaci\u00f3n, mayor es la probabilidad de obtener un rendimiento superior. Las empresas con m\u00e1s de un 30% de mujeres ejecutivas ten\u00edan m\u00e1s probabilidades de superar a las empresas en las que este porcentaje oscilaba entre el 10 y el 30, y a su vez, estas empresas ten\u00edan m\u00e1s probabilidades de superar a las que ten\u00edan incluso menos mujeres ejecutivas o ninguna. Un diferencial sustancial de probabilidad de rendimiento \u201448%\u2014 separa a las empresas con mayor y menor diversidad de g\u00e9nero\u201d” name=”(McKinsey & Company, 2020).”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Por otra parte, McKinsey & Company (2020) se\u00f1al\u00f3 que <\/span>en lo que respecta a la diversidad \u00e9tnica y cultural, los resultados son igualmente<\/span> convincentes<\/span><\/b>:<\/span> \u201c[…] en 2019, las empresas del cuartil superior superaron a las del cuarto en un 36% en rentabilidad, ligeramente superior al 33% de 2017 y al 35% de 2014\u201d.<\/span><\/span><\/p>\n

Adem\u00e1s, en su art\u00edculo <\/span>How Diverse Leadership Teams Boost Innovation <\/span><\/i><\/span>(2018),<\/span> <\/span>Boston Consulting Group<\/span> <\/b>explica que aquellas empresas cuyos equipos directivos cuentan con mayor diversidad tienen, gracias a la <\/span>innovaci\u00f3n<\/b>,<\/span> un 19% m\u00e1s de ingresos<\/b><\/span>.<\/span> Como se\u00f1ala INTAL (2021): \u201cEste hallazgo es significativo para las empresas tecnol\u00f3gicas, las <\/span><\/span>start-ups<\/span><\/i> y las industrias en las que la innovaci\u00f3n es la clave del crecimiento\u201d. Veamos la Figura 2:<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\"\"Figura 2: Encuesta sobre diversidad e innovaci\u00f3n de BCG, 2017. Fuente: adaptado de BCG, 2018.<\/span>
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Otro hallazgo brillante fue expuesto en <\/span>Delivering through diversity <\/span><\/i>(2018), un informe tambi\u00e9n escrito por McKinsey & Company. Es un hecho: la <\/span><\/span>diversidad de g\u00e9nero est\u00e1 correlacionada tanto con la rentabilidad como con la creaci\u00f3n de valor<\/b><\/span>.\u00a0<\/span> V\u00e9ase la Figura 3:<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

\"\"Figura 3: Correlaci\u00f3n entre la diversidad de g\u00e9nero y la rentabilidad y la creaci\u00f3n de valor. Fuente: adaptado de McKinsey & Company, 2018.<\/span>
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Resumiendo, en el conjunto de datos de McKinsey de 2017 se encontr\u00f3 una correlaci\u00f3n positiva entre la <\/span>diversidad de g\u00e9nero en los equipos ejecutivos <\/b><\/span>y su rendimiento financiero:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” min_width_desktop=”” min_width_tablet=”” min_width_phone=”” el_id=”” css=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”`{`…`}` las empresas del cuartil superior, en materia de diversidad de g\u00e9nero (a nivel ejecutivo en todo el mundo), ten\u00edan un 21% de probabilidad de superar a sus pares de la industria del cuarto cuartil en el margen EBIT, y tambi\u00e9n ten\u00edan un 27% de probabilidad de superar a los pares del cuarto cuartil en la creaci\u00f3n de valor a m\u00e1s largo plazo, que se mide utilizando un margen de beneficio econ\u00f3mico\u201d” name=”(McKinsey & Company, 2018).”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]En conclusi\u00f3n, las empresas que, de cara al futuro, pretendan desarrollarse y seguir siendo competitivas en el mundo actual, deber\u00e1n buscar la forma de <\/span>emplear y capacitar a m\u00e1s mujeres y otros grupos culturales no s\u00f3lo como una obligaci\u00f3n moral, sino tambi\u00e9n como una s\u00f3lida estrategia empresarial<\/b>.\u00a0<\/span><\/span><\/p>\n

La diversidad<\/b><\/span>,<\/span> ya sea en relaci\u00f3n con el g\u00e9nero, la etnicidad, la orientaci\u00f3n sexual, las experiencias profesionales y las trayectorias personales, <\/span><\/span>permite que una empresa y grupo de trabajo asuman nuevas perspectivas, desarrollen una mirada integral y un mejor acercamiento a los objetivos propuestos; <\/b><\/span>estos son los beneficios<\/span> de la diversidad <\/span>blanda<\/span><\/i>. Pero, por otra parte, como demuestran las estad\u00edsticas expuestas en este art\u00edculo, la diversidad tiene tambi\u00e9n consecuencias \u201ctangibles\u201d que aseguran el \u00e9xito de una empresa y su beneficio econ\u00f3mico; estos son las ventajas de la <\/span>diversidad dura<\/span><\/i>.<\/span><\/span>[\/vc_column_text][vc_column_text]\n

\u00bfQui\u00e9n se atrever\u00eda ahora a no apostar por la diversidad?<\/span><\/h4>\n

Descubra c\u00f3mo vive Epidata este reto.<\/span><\/h4>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][\/vc_row_inner][vc_column_text]Bibliographic references<\/b><\/span><\/p>\n

Epidata. (2021). <\/span>On Diversity<\/span><\/i><\/span>.<\/span> <\/span>https:\/\/epidata.net\/en\/on-diversity\/<\/span><\/a>\u00a0<\/span><\/p>\n

Instituto para la Integraci\u00f3n de Am\u00e9rica Latina y el Caribe (INTAL). (2021). <\/span>Diversidad y productividad empresarial<\/span><\/i>.\u00a0<\/span><\/span><\/p>\n

Lorenzo, R. (2017). \u201cThe Mix That Matters\u201d. <\/span>Boston Consulting Group.<\/span><\/i><\/span> https:\/\/www.bcg.com\/publications\/2017\/people-organization-leadership-talent-innovation-through-diversity-mix-that-matters<\/span><\/a>\u00a0<\/span><\/p>\n

Lorenzo, R. (2018). \u201cHow Diverse Leadership Teams Boost Innovation\u201d. <\/span>Boston Consulting Group<\/span><\/i>. <\/span><\/span>www.bcg.com\/en-us\/publications\/2018\/how-diverse-leadership-teams-boost-innovation<\/span><\/a>\u00a0<\/span><\/p>\n

McKinsey & Company. (2018). <\/span>Delivering through diversity<\/span><\/i>. <\/span><\/span>www.mckinsey.com\/business-functions\/people-and-organizational-performance\/our-insights\/delivering-through-diversity<\/span><\/a>\u00a0<\/span><\/p>\n

McKinsey & Company. (2020). <\/span>Diversity wins: How inclusion matters<\/span><\/i>. <\/span><\/span>www.mckinsey.com\/featured-insights\/diversity-and-inclusion\/diversity-wins-how-inclusion-matters<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

Esta p\u00e1gina est\u00e1 dispon\u00edvel em Espa\u00f1ol y English.[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible”…<\/p>\n","protected":false},"author":12,"featured_media":10584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,114,118],"tags":[133,128],"class_list":["post-10578","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacados","category-institutional","category-opinion","tag-diversity","tag-talent"],"yoast_head":"\n(Espa\u00f1ol) A prop\u00f3sito de la diversidad 2.0 | Epidata<\/title>\n<meta name=\"description\" content=\"En Epidata nos preguntamos si es posible hablar de diversidad blanda y diversidad dura. 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