{"id":8949,"date":"2020-05-07T15:25:37","date_gmt":"2020-05-07T15:25:37","guid":{"rendered":"https:\/\/epidata.net\/?p=8949"},"modified":"2023-02-10T20:51:47","modified_gmt":"2023-02-10T20:51:47","slug":"agilidad-en-la-era-de-la-disrupcion-digital","status":"publish","type":"post","link":"https:\/\/backup.epidata.net\/es\/el-covid-19-pudo-lo-que-la-cultura-no-habilitaba\/","title":{"rendered":"El covid-19 pudo lo que la cultura no habilitaba"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]Por: Adri\u00e1n Anacleto, CEO de Epidata<\/span><\/p>\n

Se suele decir que \u201ca grandes males, grandes remedios\u201d. Pues bien, mientras esperamos a que la pandemia pueda encontrar un tratamiento efectivo que le haga frente, la humanidad ha tenido que echar mano a los recursos disponibles y hacer de tripa coraz\u00f3n para intentar seguir con su d\u00eda a d\u00eda.<\/span><\/p>\n

La salud, particularmente la atenci\u00f3n sanitaria no atada a la contingencia actual, ha comenzado a dejar de lado sus sesgos culturales sobre la relaci\u00f3n m\u00e9dico-paciente y los posibles inconvenientes que la intermediaci\u00f3n de la tecnolog\u00eda podr\u00eda traer. Un ejemplo en este sentido es el Hospital de la Universidad Johns Hopkins, en Estados Unidos, donde esta semana se conoci\u00f3 que se est\u00e1 aplicando telemedicina para cerca del 85% de las consultas ambulatorias.<\/span><\/p>\n

Aunque nada supera el contacto humano, las recomendaciones de las autoridades de evitar guardias m\u00e9dicas y no explotar el sistema de salud presentan una oportunidad para probar el alcance de la telemedicina. Esto mismo llev\u00f3 a la gente a adoptar t\u00e9cnicas que antes eran directamente descartadas o reemplazadas por la visita personal al centro de asistencia. En Am\u00e9rica Latina, la tendencia comienza a emerger tambi\u00e9n, tanto en Argentina, como en Uruguay o Chile.<\/span><\/p>\n

Para ser m\u00e1s claros, el t\u00e9rmino \u201ctelemedicina\u201d abarca el uso de telecomunicaciones y tecnolog\u00eda virtual para prestar servicios de atenci\u00f3n de la salud sin ver al paciente en persona y fuera de los centros de atenci\u00f3n tradicionales. Los proveedores de atenci\u00f3n m\u00e9dica pueden usar herramientas como videos en vivo, audios o mensajer\u00eda instant\u00e1nea para abordar las inquietudes de un paciente y acercarse de forma remota a un diagn\u00f3stico sobre su condici\u00f3n. Esto puede incluir dar consejos m\u00e9dicos, guiarlos a trav\u00e9s de ejercicios en el hogar, o modificar sus medicaciones o dosis seg\u00fan el \u00faltimo an\u00e1lisis cl\u00ednico.<\/span><\/p>\n

Desde que la Organizaci\u00f3n Mundial de la Salud (OMS) decret\u00f3 al COVID-19 como una pandemia, el 11 de marzo pasado, hemos visto avances interesantes respecto a este tema. En Argentina, el Ministerio de Salud de la Naci\u00f3n lanz\u00f3 una aplicaci\u00f3n para detectar s\u00edntomas de COVID-19 que sum\u00f3 500 mil descargas en menos 7 d\u00edas y las consultas a trav\u00e9s de aplicaciones de medicina prepaga crecieron entre un 700 y un 2000 por ciento, seg\u00fan estiman referente del sector. Y por si faltaba algo de modernidad, ahora se aceptan recetas digitalizadas por WhatsApp, cuando antes era imposible tener un medicamento sin presentar un papel en una ventanilla de una farmacia.<\/span><\/p>\n

En Uruguay, el Parlamento retom\u00f3 y aprob\u00f3 en 24 horas un proyecto de ley que le da un marco normativo a esta pr\u00e1ctica. El mismo tiene como objetivo \u201cestablecer los lineamientos generales para la implementaci\u00f3n y desarrollo de la telemedicina como prestaci\u00f3n de los servicios de salud, a fin de mejorar su eficiencia, calidad e incrementar su cobertura mediante el uso de tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n\u201d. Entre los argumentos que sustentaron la aprobaci\u00f3n de la ley se destacaron la universalidad, equidad, calidad de servicio, descentralizaci\u00f3n, complementariedad y eficiencia que representa la telemedicina, ya que reduce los costos en salud y optimiza los recursos asistenciales.<\/span><\/p>\n

El camino es largo. Lo que est\u00e1 claro es que antes de la pandemia, se estimaba que la industria de la telemedicina en la regi\u00f3n alcanzar\u00eda los 4 mil millones de d\u00f3lares para 2023. Sin dudas, esta situaci\u00f3n aumentar\u00e1 la inversi\u00f3n en el sector y su alcance, ampliando su potencial. Despu\u00e9s de todo, las crisis pueden sacar lo mejor de nosotros, mejorar las condiciones de otros y permitirnos innovar en terrenos que consider\u00e1bamos desconocidos o que, por simples motivos culturales, no est\u00e1bamos viendo.<\/span><\/p>\n

Acerca de Epidata<\/h4>\n

Empresa global de capitales privados especializada en <\/span>outsourcing de innovaci\u00f3n<\/span><\/i>, dedicada a brindar servicios de desarrollo y dise\u00f1o de software, modernizaci\u00f3n de aplicaciones, RPA, aprendizaje autom\u00e1tico y Big Data, entre otros. Sus soluciones transforman negocios, optimizan operaciones y generan mejores experiencias digitales para clientes y colaboradores.<\/span><\/p>\n

Epidata posee alianzas con empresas l\u00edderes en innovaci\u00f3n y conocimiento como Microsoft, GitLab, Mulesoft, Salesforce, Oracle, MariaDB, Red Hat, UiPath y FCEyN \u2013 UBA (Universidad de Buenos Aires).<\/span><\/p>\n

Epidata opera en Argentina, Chile, Colombia, Per\u00fa, Uruguay y Estados Unidos (San Francisco, California), donde cuenta con un historial de apoyo exitoso a corporaciones multinacionales como Stanford Research Institute International, JP Morgan, Tenaris, Turner, Telecom, HSBC, Monsanto, Walmart, Asana, entre otras.<\/span><\/p>\n

www.epidata.net<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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