{"id":15510,"date":"2022-12-21T13:32:56","date_gmt":"2022-12-21T13:32:56","guid":{"rendered":"https:\/\/epidata.net\/?p=15510"},"modified":"2023-03-24T14:18:20","modified_gmt":"2023-03-24T14:18:20","slug":"ux-design-mobile","status":"publish","type":"post","link":"https:\/\/backup.epidata.net\/en\/mobile-ux-design-why-improve-user-experiences\/","title":{"rendered":"Mobile UX Design: why improve user experiences?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Did you know that more than 67% of users who browse the Internet do so via a mobile device? According to the <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-april-global-statshot\"><span style=\"font-weight: 400;\">Digital 2022 Report by Hootsuite and We Are Social<\/span><\/a><span style=\"font-weight: 400;\">, this digit currently represents 5.32 billion people worldwide. For this reason, <\/span><b>it becomes essential to work on Mobile UX Design for your brand<\/b><span style=\"font-weight: 400;\">. Find out why.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The importance of a good Mobile UX Design for your company<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Firstly, <\/span><b>you may be wondering what Mobile UX Design is<\/b><span style=\"font-weight: 400;\">.\u00a0 When we talk about &#8220;UX&#8221;, we refer to User Experience. And &#8220;Mobile&#8221; implies the use of mobile devices, such as a smartphone. Consequently, it is all about the user experience on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But which experience? <\/span><b>All those that a person experiences when interacting with a brand&#8217;s platforms across the digital ecosystem<\/b><span style=\"font-weight: 400;\">. When a user engages with a company through an application or a website, he builds an image of its brand, which is determined by the quality and usability of its services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does the software work well? Is it easy to use? Are there any bugs? When browsing, the user will evaluate our services, based on these and other questions. If he notices problems, it could be said that there are &#8220;pain points&#8221;. <\/span><b>That is all those weaknesses (or pain points) that make the User Experience not optimal<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Types of mobile pain points that can occur in your company<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t work on these issues, you could be missing opportunities for improvement. Therefore, <\/span><b>here are some types of pain points that may exist in your company<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement<\/b><span style=\"font-weight: 400;\">. It is noticed when the interaction between the customer and the brand is negative. For example, if the user talks to a bot and does not get a satisfactory response.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Journey<\/b><span style=\"font-weight: 400;\">. It occurs if there is no information regarding something the customer needs to know. For example, if the web page does not show the shipping status of a product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Service<\/b><span style=\"font-weight: 400;\">. These are all the problems that hinder the brand&#8217;s service. For example, if an application is full of ads, the user could delete it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Commonly, some of these faults exist in your company. But don&#8217;t worry: <\/span><b>our Mobile UX specialists can optimize your digital performance<\/b><span style=\"font-weight: 400;\"> so that the users feel more satisfied with the experience provided by your brand. And this is something we were able to achieve with <\/span><a href=\"https:\/\/epidata.net\/en\/our-practices\/web-mobile-gamification-wearable-efectivo-si\/\"><span style=\"font-weight: 400;\">our Mobile UX Design success story at Efectivo S\u00ed<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Discover one of Epidata&#8217;s UX\/UI success stories: Efectivo S\u00ed<\/span><\/h3>\n<p><b>Efectivo S\u00ed has become one of Epidata&#8217;s UX\/UI success stories<\/b><span style=\"font-weight: 400;\">. It is a non-bank financial institution and a leader in the personal loan sector. Nevertheless, in the past, Efectivo S\u00ed needed to enhance its digital channels. In this way, it was necessary to transform its website into an intuitive payment gateway.\u00a0<\/span><\/p>\n<p><b>Through a Mobile UX Design optimization<\/b><span style=\"font-weight: 400;\">, both on Android and iOS, we improved the usability of their digital channels. The result? Today, their users can perform various tasks simply from a smartphone, which increases the number of end customers who can use such a service.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the benefits of a UX Mobile audit?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That said, are you interested in <\/span><b>learning more benefits of performing a good UX Research Mobile work<\/b><span style=\"font-weight: 400;\">, like the one we have achieved at Efectivo S\u00ed? Here they are:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increased traffic and sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned before, a huge amount of users are choosing to surf the Internet through a mobile device. As a result, all your company&#8217;s platforms can offer good usability on these devices. <\/span><b>This will allow you to increase conversions and achieve a successful sales funnel<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Decrease in bounce rate<\/span><\/h3>\n<p><b>A bounce happens when a user only spends a few seconds in contact with your website<\/b><span style=\"font-weight: 400;\">, but then decides not to move forward. This can be a problem, as something happened so he did not continue with the process. For example, the bad usability of the web on cell phones. If you optimize your mobile ecosystem, this rate will go down.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increased user ratings\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, another benefit of working on the <\/span><b>Mobile User Experience is that your brand or applications will have a good valuation by users.<\/b><span style=\"font-weight: 400;\"> For example, if your design for an app works well, it will possibly have a high number of stars in the Store. And this will influence more people to download it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">UX Design for mobile apps: a necessary task to increase your digital performance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, <\/span><b>good Mobile UX Design work can be the key to improving usability<\/b><span style=\"font-weight: 400;\"> on these devices and getting all your projects to unleash their potential. If you want to optimize these areas in your company, do not hesitate to consult <\/span><a href=\"https:\/\/epidata.net\/en\/our-practices\/ux-ui\/\"><span style=\"font-weight: 400;\">our specialized UX\/UI services<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">About Epidata<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Global privately-owned company specialized in innovation outsourcing, dedicated to providing software development and software design services, application modernization, RPA, machine learning and Big Data, among others. Its solutions transform businesses, optimizing operations and co-creating better digital experiences for customers and employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Epidata has alliances with leading innovation and knowledge companies such as Microsoft, GitLab, Mulesoft, Salesforce, Oracle, MariaDB, Red Hat and HelpSystems. These partnerships help other companies to stay current.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Epidata operates in Argentina, Chile, Colombia, Peru, Uruguay and the United States (San Francisco, California), where it has a track record of successful support to multinational corporations such as Stanford Research Institute International, JP Morgan, Tenaris, Turner, Telecom, HSBC, Monsanto, Walmart, Asana, among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/epidata.net\/en\/\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221;&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,119,118],"tags":[110,109,108],"class_list":["post-15510","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacados","category-innovation","category-opinion","tag-mobile","tag-ui","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile UX Design: why improve experiences? | Epidata<\/title>\n<meta name=\"description\" content=\"Do you want to improve your users&#039; experiences? 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