{"id":13643,"date":"2022-05-20T15:54:08","date_gmt":"2022-05-20T15:54:08","guid":{"rendered":"https:\/\/epidata.net\/?p=13643"},"modified":"2023-10-03T14:41:24","modified_gmt":"2023-10-03T14:41:24","slug":"how-mulesoft-guided-coca-cola-through-the-path-of-innovation","status":"publish","type":"post","link":"https:\/\/backup.epidata.net\/en\/epidata-accompanies-innovation-discover-the-case-of-mulesoft-with-coca-cola\/","title":{"rendered":"Epidata Accompanies Innovation. Discover the case of Mulesoft with Coca-Cola"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Discover how MuleSoft\u2019s management with Coca-Cola is a representation of Epidata&#8217;s mission. <\/span><\/i><span style=\"font-weight: 400;\">(*)<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text]<span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Within the framework of our search for <\/span><span style=\"color: #000000;\"><b>innovative proposals<\/b><\/span><span style=\"font-weight: 400;\">, and in a constant evolution that seeks to incorporate the <\/span><span style=\"color: #000000;\"><b>best technologies<\/b><span style=\"font-weight: 400;\">, <\/span><b>Epidata <\/b><\/span><span style=\"font-weight: 400;\">sees MuleSOft as a strategic partner to continue its mission of facilitating innovation for companies. In line with innovation, in addition to doing integrations, Epidata is part of a select team of partners that assist in developing projects that evolve this tool.\u00a0<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\">Context about MuleSoft and Coca-Cola<\/span><\/h2>\n<p><span style=\"color: #323232;\"><a style=\"color: #323232;\" href=\"https:\/\/www.coca-colacompany.com\/company\"><span style=\"font-weight: 400;\">Coca-Cola<\/span><\/a><span style=\"font-weight: 400;\"> strived to deliver innovative customer-focused initiatives. Yet, as IT faced more digital projects, its disjointed architecture made accessing data difficult. They relied on legacy data centers that were challenging to access and connect. To streamline this process, they adopted a cloud-first strategy. IT has focused on self-service access, providing integration templates that its 250+ bottlers can use. This focus has enabled mobile applications for sales teams and a &#8220;Smart&#8221; Cooler leveraging real-time data. IT has improved the customer experience while cutting delivery timelines from months to weeks.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\">Introduction<\/span><\/h2>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Coca-Cola<\/b><\/span><span style=\"font-weight: 400;\">, selling <\/span><span style=\"color: #000000;\"><b>1.9 billion global servings a day<\/b><\/span><span style=\"font-weight: 400;\">, wanted to stay at the forefront of innovation both for its retail customers and individual consumers. As demands from the business to roll out <\/span><span style=\"color: #000000;\"><b>new digital initiatives<\/b><\/span><span style=\"font-weight: 400;\"> continued to climb, IT found itself struggling to provide access to the necessary data for different lines of business to use for new projects. As more initiatives were planned, <\/span><span style=\"color: #000000;\"><b>IT realized their current architecture was rooted in disjointed data and handcuffed them<\/b><\/span><span style=\"font-weight: 400;\">, causing project backlog to grow, pushing out development deadlines.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">The team decided to close out their data centers and <strong><span style=\"color: #000000;\">a<\/span><\/strong><\/span><strong><span style=\"color: #000000;\">dopt a cloud-first strategy<\/span><\/strong><span style=\"font-weight: 400;\">, with the hope of introducing self-service and reusable assets to establish a more <\/span><b>future-state architecture<\/b><span style=\"font-weight: 400;\">. They decided on MuleSoft to enable an <\/span><span style=\"color: #000000;\"><b>API-led approach<\/b><\/span><span style=\"font-weight: 400;\">. This has allowed them to decouple their data sources while standardizing on reusable templates that their 250+ bottlers could leverage and customize. They\u2019ve since enabled lines of businesses and bottlers to self-serve and build good portions of projects on their own &#8211; thus <\/span><span style=\"color: #000000;\"><b>eliminating bottlenecks by federating the work to where the expertise exists<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">IT is now delivering projects routinely in<\/span><span style=\"color: #000000;\"><b> \u00bc of the time<\/b><\/span><span style=\"font-weight: 400;\"> (12 weeks to 3 weeks) and can <\/span><span style=\"color: #000000;\"><b>onramp a new developer in just 3 weeks <\/b><\/span><span style=\"font-weight: 400;\">(what previously took 2.5 months). The sales team is now equipped with a mobile application that acts as a single point of real-time data to effectively manage their customer relationships. They\u2019ve also developed new IoT projects around creating smart coolers which provide analytics to rapidly enrich and combine structured and unstructured data sets, thus providing better customer experience and analyzing consumer behavior to promote new products and services. <\/span><span style=\"color: #000000;\"><b>All of this is built on MuleSoft\u2019s unified runtime for Hybrid Integrations and APIs on one single platform<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h4><span style=\"color: #000000;\">About Coca-Cola<\/span><\/h4>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Coca-Cola, one of the world\u2019s most iconic brands ever, maintains its same mission 125 years later: to \u201copen happiness.\u201d Today there are 1.9 billion servings of Coca-Cola Company products served every day. <\/span><b><span style=\"color: #000000;\">Distributing this overwhelming amount of product requires the company to rely on an ecosystem of bottlers and distributor<\/span>s<\/b><span style=\"font-weight: 400;\">, with over 250 of them operating on 5 continents. Now, Coca-Cola has evolved from the glass bottled beverage it once was to a global brand, with consumers engaging across multiple digital channels which are changing rapidly as <\/span><\/span><span style=\"font-weight: 400; color: #323232;\">technology evolves.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">In order to engage with consumers and keep up with demands, Coca-Cola needed to digitize its process and create new products to interact with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">They needed better data and analytics around customer behavior, for example, IoT enabled coolers to track customer usage, digital dispensers, personalization through digital interaction (Freestyle machines), etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Coca-Cola has embarked on their digital journey to engage customers and connect with them in ways they never have before.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Desired Outcomes<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Engaging retail customers <\/b><\/span><span style=\"font-weight: 400;\">through informed sales teams &#8211; needed a single application platform for the sales team to manage effective customer relationship management.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Launch mobile <\/b><\/span><span style=\"font-weight: 400;\">and dispenser-level digital experiences for consumers.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Provide analytics <\/b><\/span><span style=\"font-weight: 400;\">to rapidly enrich and combine structured and unstructured data sets of customers, consumers and business processes to provide better customer experience, and analyze consumer behavior to promote new products, promotions and services.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">Challenges<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Disjointed data impacted the ability of sales to be responsive to and thrill their retail customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">T was unable to keep up with business demand to roll out digital initiatives \u2013 mobile, digital dispensers, and IoT within coolers and the fleet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Increasing demand for all front-office applications to be mobile-ready.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">The Coca-Cola Company has over 250 bottling partners worldwide, the largest,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Coca-Cola Bottling Investment Group (BIG) employs over 100,000 people. IT struggled to meet the demands of the business, and rolling out these digital initiatives proved even more difficult with various regional demands.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #323232;\">Solution<\/span><\/h2>\n<ol>\n<li><span style=\"color: #323232;\"><b><\/b> <b>Driving digital transformation internally across central organization<\/b><span style=\"font-weight: 400;\">: The Coca-Cola Company (TCCC) selected MuleSoft as their unified platform for SOA, SaaS and API development. By building reusable common services, APIs and templates, they saw a speed increase of 2X.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> 2014 ($100K ARR)<\/span><\/li>\n<li><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b> Increasing sales productivity with bottlers: Bottling Investment Group<\/b><\/span><span style=\"font-weight: 400;\"> (BIG) was the first bottling group to adopt MuleSoft to increase sales productivity. Connecting various backend systems to Salesforce gives the field access to all customer&#8217;s (retailers) information on their mobile devices. Bottlers are achieving 2-4X increased speed by going from Webmethods on-prem to MuleSoft Cloud due to reuse and lower maintenance requirements. Piloted first Freestyle machine with connectivity &#8211; customer preferences are monitored and uploaded to machines to make the experience more personal.<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> 2015 ($1M ARR)<\/span><\/li>\n<li><span style=\"color: #000000;\"><b> Internal operational effectiveness<\/b><\/span><\/li>\n<li><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Connecting Concur, and Salesforce to other internal system<\/b><\/span><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">s<\/span><\/strong>. Also got CloudHub ready for all of Coca-Cola with reusable APIs\/templates. Mule in Action:<\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Story 1: <\/b><\/span><span style=\"font-weight: 400;\">When a Coca-Cola sales associate walks into a retailer to negotiate a quarterly or monthly buy, all the information they need in terms of current inventory, pricing offers, historical buying patterns &#8211; anything they need to have an informed discussion with the customer &#8211; is readily available on the associates mobile phone or tablet. This is a Coca-Cola Bottler\u2019s digital transformation for improving internal operations.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><b><span style=\"color: #000000;\">Story 2:<\/span> <\/b><span style=\"font-weight: 400;\">At any dispensing location, when a customer walks up to a Freestyle machine they can choose from hundreds of different dispense options, creating a personal selection, blended in real-time. The customer can interact with the machine based on their previous consumption habits and Coca-Cola learns more about the customer.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Results<\/b><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><b> IT:<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> 4x faster; Coca-Cola is delivering projects routinely in 3 weeks rather than 12 weeks.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> 3.3x faster to onramp new developers; what used to take 2.5 months, now takes 3 weeks with MuleSoft.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> Almost a year\u2019s worth of man-days saved (336 days) on managing applications; what used to take 18 days to support a new application, now takes 4 days with MuleSoft.<\/span><\/li>\n<li><span style=\"color: #000000;\"><b> Business:<\/b><\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> Deliver hybrid integration and APIs on one unified iPaaS: Anypoint Platform<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #323232;\"> Launch Common Service Interface Program to build reusable and consistent APIs to be leveraged by the global bottler community.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #323232;\">* Source: adapted from Mulesoft (2022): <\/span><a href=\"https:\/\/mulesoftpartners.bloomfire.com\/\"><span style=\"font-weight: 400;\">https:\/\/mulesoftpartners.bloomfire.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span style=\"color: #000000;\">About Epidata<\/span><\/h4>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Global privately-owned company specialized in <\/span><i><span style=\"font-weight: 400;\">innovation outsourcing<\/span><\/i><span style=\"font-weight: 400;\">, dedicated to providing software development and software design services, application modernization, RPA, machine learning and Big Data, among others. Its solutions transform businesses, optimizing operations and co-creating better digital experiences for customers and employees.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">Epidata has alliances with leading innovation and knowledge companies such as Microsoft, GitLab, Mulesoft, Salesforce, Oracle, MariaDB, Red Hat and HelpSystems. These partnerships help other companies to stay current.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">Epidata operates in Argentina, Chile, Colombia, Peru, Uruguay and the United States (San Francisco, California), where it has a track record of successful support to multinational corporations such as Stanford Research Institute International, JP Morgan, Tenaris, Turner, Telecom, HSBC, Monsanto, Walmart, Asana, among others.<\/span><\/p>\n<p><a href=\"https:\/\/epidata.net\/en\/\"><span style=\"font-weight: 400;\">https:\/\/epidata.net\/en\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221;&#8230;<\/p>\n","protected":false},"author":12,"featured_media":13648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,161,119,116],"tags":[112,111],"class_list":["post-13643","post","type-post","status-publish","format-standard","has-post-thumbnail","category-success-stories","category-destacados","category-innovation","category-partners","tag-api","tag-mulesoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Epidata Accompanies Innovation. 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