{"id":13583,"date":"2022-05-11T14:30:27","date_gmt":"2022-05-11T14:30:27","guid":{"rendered":"https:\/\/epidata.net\/?p=13583"},"modified":"2023-10-03T14:39:34","modified_gmt":"2023-10-03T14:39:34","slug":"discovery-digital-studios-produces-thousands-of-videos-each-month-with-asana","status":"publish","type":"post","link":"https:\/\/backup.epidata.net\/en\/discovery-digital-studios-produces-thousands-of-videos-each-month-with-asana\/","title":{"rendered":"Discovery Digital Studios produces thousands of videos each month with Asana"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p style=\"text-align: center;\"><strong><span style=\"color: #323232;\"><i>Find out how Asana management with Discovery Studios is a representation of Epidata&#8217;s mission.<\/i><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #323232;\"><i><span style=\"font-weight: 400;\">After implementing Asana, the different teams at Discovery Digital Studios have improved collaboration in the era of distributed and remote work. The whole team works more efficiently because everything is centralized, simplified and visible. (*)<\/span><\/i><\/span><\/p>\n[\/vc_column_text][vc_column_text]<span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Epidata is present in several countries around the world and has extensive experience in <\/span><span style=\"color: #000000;\"><b>developing innovative projects<\/b><\/span><span style=\"font-weight: 400;\"> with corporate clients. For these reasons, the partnership with Asana seeks to jointly drive <\/span><span style=\"color: #000000;\"><b>innovation in virtual workspaces<\/b><\/span><span style=\"font-weight: 400;\">, providing companies with state-of-the-art solutions that allow them to adapt to the challenges of <\/span><span style=\"color: #000000;\"><b>security, scalability and technological transformation<\/b><\/span><span style=\"font-weight: 400;\"> of work in the <\/span><span style=\"color: #000000;\"><b>software era<\/b><\/span><span style=\"font-weight: 400;\">. Within this framework, the management of <\/span><b><span style=\"color: #000000;\"><a href=\"https:\/\/epidata.net\/en\/asana-tips-7-ideas-for-the-future-of-work\/\">Asana<\/a> with Discovery Digital Studios<\/span> <\/b><span style=\"font-weight: 400;\">is an example of how Epidata reflects its mission through the activity of its partners.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\">Introduction about Discovery Studios<\/span><\/h2>\n<p><span style=\"color: #323232;\"><b><span style=\"color: #000000;\">Discovery Inc. is the media giant behind big-name entertainment networks like TLC, Animal Planet, and Food Network<\/span>.<\/b><span style=\"font-weight: 400;\"> At its core, it\u2019s a TV business, but it maintains a <\/span><span style=\"color: #000000;\"><b>massive digital footprint<\/b><\/span><span style=\"font-weight: 400;\">. Their Digital Studios content teams create thousands of videos every month for social media platforms and consumer apps.\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Content Operations Director Mike Singer <\/b><\/span><span style=\"font-weight: 400;\">helps teams at these networks conceive, produce, and distribute these videos\u2014often making up to six versions, each one perfectly formatted for their website, Facebook, Instagram, YouTube, and other platforms.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Before Singer and <\/span><strong><span style=\"color: #000000;\">Discovery Digital Studio<\/span><\/strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #000000;\">s<\/span><\/strong> adopted <a href=\"https:\/\/epidata.net\/en\/asana-software-saved-zoom-133-weeks-of-work-per-year\/\">Asana<\/a> in 2014, they tried to track content production using spreadsheets and email threads. There was no standard content production process, and <\/span><span style=\"color: #000000;\"><b>organization was far from optimal<\/b><\/span><span style=\"font-weight: 400;\">:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Videos weren\u2019t always created on time, formats were forgotten, and some sat unused because they weren\u2019t shared with the right people internally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Quarterly reporting was difficult because nobody could see what content was made and where it went.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #323232;\">Information didn\u2019t flow between editorial teams, video production, content marketing, PR, and other stakeholders, often getting buried in email.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>The lack of a defined process not only slowed the team down, it occasionally led to extra costs<\/b><\/span><span style=\"font-weight: 400;\">. They gan looking for <\/span><span style=\"color: #000000;\"><b>a new tool to manage content production<\/b><\/span><span style=\"font-weight: 400;\">\u2014fast forward to today, and Discovery Digital Studios has more than <\/span><span style=\"color: #000000;\"><b>400 stakeholders collaborating in Asana<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">\u201cBefore Asana, there was no clean, consistent process and projects weren\u2019t getting updated in spreadsheets as they moved along. Sometimes, they would fall off and vanish. We\u2019d hire contractors to do massive six-month cleanup projects.\u201d \u2014Singer Singer, Content Operations Director<\/span><\/p>\n<h2><span style=\"color: #000000;\">Selecting the right tool to keep the videos flowing<\/span><\/h2>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Singer needed a shared platform that could provide a <\/span><span style=\"color: #000000;\"><b>high-level view of all content in development at once<\/b><\/span><span style=\"font-weight: 400;\">, while also capturing last-minute details of the production process for each video along with its status. He was also looking for automated notifications to help with the many hand-offs between teammates and teams\u2014with spreadsheets, it was difficult to know when a task was complete and the next one was ready to start.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Asana\u2019s customizable workflows would allow them to define complex content processes<\/b><\/span><span style=\"font-weight: 400;\">, give stakeholders a simple picture of the entire team\u2019s output, and keep individual contributors and external teams connected and informed.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">\u201cWe had half a dozen workflows that were tracked separately. It was great to conjoin them in Asana, see how they interlock, and notice dependencies that you couldn\u2019t see in a spreadsheet.\u201d<\/span><\/p>\n<h2><span style=\"color: #000000;\">Adopting Asana one team at a time<\/span><\/h2>\n<p><span style=\"color: #323232;\"><b><span style=\"color: #000000;\">Singer<\/span> <\/b><span style=\"font-weight: 400;\">first introduced Asana to the Food Network content team, <\/span><span style=\"color: #000000;\"><b>encouraging individuals to use the platform to organize their personal to-do lists<\/b><\/span><span style=\"font-weight: 400;\">. As people became more comfortable with it day-to-day, they began to track collaborative team projects in Asana.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Singer developed a repeatable formula to help teams adopt Asana, then brought it to <\/span><span style=\"color: #000000;\"><b>Discovery Digital Studios<\/b><\/span><span style=\"font-weight: 400;\">\u2019 other teams, helping them assess their workflows and build out corresponding projects. Today, every brand\u2019s content team has Asana templates for their unique workflows, with <\/span><span style=\"color: #000000;\"><b>iterations for each content type and channel<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">\u201cFrustration over not knowing where information was just disappeared. It was a cultural shift into stress relief. You could see that things were flowing more easily.\u201d<\/span><\/p>\n<h2><span style=\"color: #000000;\">How the puff pastry gets made<\/span><\/h2>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Content teams now manage all video production in Asana, even during COVID-19 shelter-in-place<\/b><\/span><span style=\"font-weight: 400;\">. They have been able to shoot videos from people\u2019s homes, stay organized, and maintain the same level of production as before. Discovery Digital Studios is not alone in this; according to the Anatomy of Work: Remote Teams Survey, 55% of knowledge workers who used work management software felt even more productive while working remotely compared to before.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Each video format is represented by an Asana project. They use templates to easily kick off a project and to ensure no tasks are forgotten. Custom fields indicate <\/span><span style=\"color: #000000;\"><b>project status<\/b><\/span><span style=\"font-weight: 400;\">, while attachments and comments keep discussions and related documents right in the task itself, so it\u2019s<\/span><span style=\"color: #000000;\"><b> faster to find information and get things done<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">They add tasks to multiple projects <\/span><span style=\"color: #000000;\"><b>so everyone can stay on the same page<\/b><\/span><span style=\"font-weight: 400;\"> and see all the initiatives a task contributes to. For example, a \u201cpublish video\u201d task can live in the production process for a specific video, but it can also live in the Instagram content calendar project. <\/span><span style=\"color: #000000;\"><b>When the task is updated<\/b><\/span><span style=\"font-weight: 400;\">, commented on, or completed, <\/span><span style=\"color: #000000;\"><b>those changes are reflected in each project the task is associated with<\/b><\/span><span style=\"font-weight: 400;\">, keeping the content calendar up to date.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">\u201cWe\u2019ve kept up the same level of content production with Asana during COVID-19 shelter-in-place. People shot videos in their homes, and engagement has gone up because folks have more time to watch.\u201d<\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>The teams also use integrations to connect Asana to the rest of their tools<\/b><\/span><span style=\"font-weight: 400;\">. With the <\/span><span style=\"color: #000000;\"><b>Asana for Outlook<\/b><\/span><span style=\"font-weight: 400;\"> integration, they can turn email action items into an Asana task right from their inboxes. They can also add any email to a task as a comment, reducing inbox clutter while saving important information. <\/span><span style=\"color: #000000;\"><b>Asana for Slack<\/b><\/span><span style=\"font-weight: 400;\"> lets them see project updates, add comments, and create new tasks without leaving the Slack platform. And thanks to the <\/span><span style=\"color: #000000;\"><b>Zapier integration<\/b><\/span><span style=\"font-weight: 400;\">, the team has saved time by automating more of their processes.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Different teams across Discovery Digital Studios now collaborate better because they can see dependencies<\/b><\/span><span style=\"font-weight: 400;\">. For example, there is a recipe team that develops and tests dishes before filming starts. Before, the video production team needed to pester the recipe team for status updates to plan for shoots. Now, the recipe team just tracks status and important milestones in Asana, and the content team can see exactly where things stand without asking for it.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">This visibility lets the team accurately predict <\/span><span style=\"color: #000000;\"><b>how long work will take<\/b><\/span><span style=\"font-weight: 400;\">. It also helps them notice delays in a project, diagnose the sticking points, and get back on track. <\/span><span style=\"color: #000000;\"><b>The whole team works more efficiently because everything is centralized, streamlined, and visible<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Reporting is easier, too<\/b><\/span><span style=\"font-weight: 400;\">. Let\u2019s say a team is preparing to respond to an RFP from a brand that wants a video with a \u201csummery\u201d feel. The content team can easily search Asana for all videos tagged with \u201csummer,\u201d and pull past examples. Being organized helps them win more work.<\/span><\/span><\/p>\n<h2><span style=\"color: #000000;\">Discovery Studios: same team, more videos<\/span><\/h2>\n<p><span style=\"color: #323232;\"><span style=\"color: #000000;\"><b>Being organized also helps them save money<\/b><\/span><span style=\"font-weight: 400;\"> because they no longer need to hire contractors to do those big clean-up jobs. Content is cleaned up in Asana as it\u2019s created. <span style=\"color: #000000;\"><strong>Discovery<\/strong> <\/span><\/span><b><span style=\"color: #000000;\">Digital Studios can redirect that budget and energy into creating value via their direct-to-consumer apps<\/span>.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">Source: adapted from Asana (2022). <\/span><a href=\"https:\/\/asana.com\/case-study\/discovery-digital-studios#app-language\"><span style=\"font-weight: 400;\">https:\/\/asana.com\/case-study\/discovery-digital-studios#app-language<\/span><\/a><\/p>\n<h4><span style=\"color: #000000;\">About Epidata<\/span><\/h4>\n<p><span style=\"color: #323232;\"><span style=\"font-weight: 400;\">Global privately-owned company specialized in <\/span><i><span style=\"font-weight: 400;\">innovation outsourcing<\/span><\/i><span style=\"font-weight: 400;\">, dedicated to providing software development and software design services, application modernization, RPA, machine learning and Big Data, among others. Its solutions transform businesses, optimizing operations and co-creating better digital experiences for customers and employees.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">Epidata has alliances with leading innovation and knowledge companies such as Microsoft, GitLab, Mulesoft, Salesforce, Oracle, MariaDB, Red Hat and HelpSystems. These partnerships help other companies to stay current.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #323232;\">Epidata operates in Argentina, Chile, Colombia, Peru, Uruguay and the United States (San Francisco, California), where it has a track record of successful support to multinational corporations such as Stanford Research Institute International, JP Morgan, Tenaris, Turner, Telecom, HSBC, Monsanto, Walmart, Asana, among others.<\/span><\/p>\n<p><a href=\"https:\/\/epidata.net\/en\/\"><span style=\"font-weight: 400;\">https:\/\/epidata.net\/en\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; 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column_padding_phone=&#8221;inherit&#8221;&#8230;<\/p>\n","protected":false},"author":12,"featured_media":13584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,119,116],"tags":[122],"class_list":["post-13583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacados","category-innovation","category-partners","tag-asana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discovery Digital Studios makes thousands of videos each month with Asana | Epidata<\/title>\n<meta name=\"description\" content=\"We tell you how Asana has generated thousands of videos for Discovery Studios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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